There’s no greater fighter than that of an underdog.

specializing in campaigns for the Underdog.

William Berry Campaigns (WBC) is a full-service strategic communications firm specializing in campaigns for the Underdog – and those who fight for them.”

“WBC creates and delivers high-impact messaging that is memorable and persuasive.”

“From candidates and causes to local governments and community organizations, William Berry”

For over 25 years, William Berry has guided candidates, causes, ballot and revenue measures and local governments to success.

We have successfully worked with candidates, ballot measure and independent expenditure campaigns, labor unions, local bond and tax measures, political parties and association groups.

The unique campaigns run by William Berry have been the subject of reports on the PBS NewsHour, VH1, The San Francisco Weekly, Campaigns and Elections magazine, the Association of Community College Trustee magazine, Direct Marketer magazine, the book CREATIVITY 35 and numerous other local media outlets.

Bill has also conducted workshops and has been a guest lecturer at the University of California at Davis, the University of San Francisco, California State University at Chico, The Initiative & Press Seminars and The Coalition for Adequate School Housing.

Through the National Democratic Institute (NDI), he has traveled to Ukraine to conduct a month-long course on the democratic process for candidates in the first free elections held there in over a century and to Albania to train candidates in campaigns, caucuses and party-building techniques.